While some people may view car manufacturers as merely profit-driven companies, that’s not entirely true. Most automakers are socially engaged, and Mitsubishi is a prime example, having once again made a generous donation to a worthy cause with the help of its Canadian dealerships.
Each year, the Japanese manufacturer raises funds to "fight food insecurity," a harsh reality faced by many Canadians. In fact, the brand has donated more than $800,000 over the past four years.
$300,000
For 2024, Mitsubishi set the bar even higher. The manufacturer alone donated $100,000. Meanwhile, the brand's dealerships raised $200,000. That’s not all—they also donated more than 8,000 kg of food to various food banks.
During the six weeks leading up to World Food Day, on October 16, the Japanese manufacturer and its dealerships contributed the equivalent of 600,000 meals.
The manufacturer and dealerships weren’t the only ones participating in this campaign to eradicate food insecurity. Even the employees at the brand’s headquarters and parts distribution center played a part, donating over 200 kg of food to Mississauga food banks. Additionally, they volunteered on October 16.
According to Kenji Harada, President of Mitsubishi Motor Sales of Canada, "Food insecurity remains a significant issue, and our dealerships have gone above and beyond to help those in need in their communities."
When talking about the automotive industry, the focus is often on cars and technology, but I believe it’s important to highlight that manufacturers and their dealerships are companies that care about their communities. Mitsubishi may be a Japanese automaker, but its social involvement in the Canadian market deserves recognition.
Jean-Sébastien Poudrier
